Mirada Viva

Mirada Viva is a community conservation initiative in the Peruvian Amazon, born from the alliance between Soqtapata and the Critical Ecosystem Partnership Fund to protect biodiversity through Indigenous and local stewardship.

We developed the brand identity and communication strategy ensuring cultural relevance and territorial representation as the foundation of the identity.

The visual system was designed to be appropriated and used by the community itself in their own communications.